Fundamentals of Sales and Marketing

This self-study program provides a comprehensive introduction to the core principles and practical applications of sales and marketing. Participants will explore the evolution of marketing strategies, the psychology of consumer behavior, and the mechanics of the sales funnel. Each module is structured to facilitate independent learning through foundational theory, reflective discussion questions, and curated lists of industry references for further exploration. By the end of this course, you will have a solid framework for creating integrated strategies that drive business growth.